After three decades of senior executive leadership in Canada and the United States, James Bonar founded the Bonar Institute for Purposeful Leadership Inc. in 2014 to optimize board and management performance through purpose in an increasingly AI-entangled world. We define purposeful leadership as an ethical choice principled leaders make to achieve something greater than themselves and the companies they lead.

Purposeful Leadership and Responsible AI together enable management to strategize and make decisions in the face of volatile, uncertain, complex, and ambiguous legal and regulatory requirements; geopolitical forces; employee needs; customer expectations; suppliers, and other stakeholders. For some businesses, AI is far more than an efficiency play; it is existential.