Katherine Gougeon - advisor

Katherine Gougeon

Brand Positioning
Strategic Communications

Katherine’s incisive approach to marketing and communications was honed during a six-year tenure at the helm of IKEA Canada’s PR agency of record. As creative director and writer, she developed award-winning national news campaigns that generated unprecedented media attention and inspired Marketing Magazine to name IKEA ‘PR Marketer of the Year’.

Today, Katherine leads topbutton.ca, a brand and strategic communications consultancy that helps organizations tell their stories so no one else’s matters.

Katherine’s innovative, journalistic style is purpose-built to grow businesses, reputation and influence by helping clients articulate what makes them uniquely indispensable to their most important audiences. Her objective is to put you in class by yourself and deliver the strategic communications system (including thought leadership and digital/traditional advertising campaigns) to help you stay there.

Past and current clients include Intuit, GE Capital, Spencer Stuart and Plan Canada International.

Fresh TV is a world-leading family entertainment producer with hit shows for Disney, Netflix and Cartoon Network. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Top Button repeatedly to help us define and refine our brand’s unique, enduring appeal. Katherine’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light.
– Tom McGillis, President,

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